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Digital Rooftop Taxi Advertising
Be seen across the city
Take your business directly to the streets with high-impact digital advertising displayed on moving taxis throughout Milton Keynes.
MKC TV and Herfleet have entered into an exclusive partnership to deliver an exciting new form of digital outdoor advertising across Milton Keynes.
Through this agreement, MKC TV is the exclusive advertising sales partner for Herfleet’s digital rooftop taxi screens. Businesses, organisations, event promoters and agencies wishing to advertise on these screens can book their campaigns exclusively through MKC TV.
The partnership combines Herfleet’s taxi network and digital rooftop technology with MKC TV’s experience in advertising, broadcasting, content creation and local business promotion.
The result is a powerful mobile advertising platform that takes your message beyond a fixed billboard and carries it directly into busy commercial, residential and entertainment areas
The Exclusive Partnership
MKC TV × Herfleet
Herfleet provides the vehicles and digital rooftop advertising platform, while MKC TV manages the commercial advertising opportunities available across the network.
Under this exclusive agreement, MKC TV is responsible for:
- Advertising enquiries and campaign bookings
- Campaign planning and scheduling
- Advert design and content preparation
- Supporting businesses with their campaign message
- Managing the advertising relationship from enquiry to launch
- Exploring combined television, social media and digital taxi campaigns
All businesses and organisations wishing to advertise on Herfleet’s digital rooftop taxi screens should contact MKC TV directly.
Why digital rooftop taxi advertising?
Traditional outdoor advertising remains in one location. Digital taxi advertising moves throughout the city, helping your message reach people in multiple locations during the course of the day.
Your advert can travel through:
Central Milton Keynes
Business districts
Retail and shopping areas
Residential communities
Railway and transport areas
Hotels and hospitality locations
Entertainment destinations
Events and high-footfall locations
This creates repeated opportunities for your brand to be seen by motorists, pedestrians, shoppers, commuters, residents and visitors.
Key benefits
Mobile visibility
Your advertising moves around the city instead of remaining on one fixed billboard.
Bright digital displays
The high-brightness LED screens are designed to remain visible in a range of daylight and evening conditions.
Double-sided advertising
Advertisements can be displayed on both sides of the rooftop unit, helping reach audiences approaching from different directions.
Flexible campaigns
Campaigns can be scheduled and updated digitally, making the platform suitable for short promotions, longer brand-awareness campaigns and time-sensitive announcements.
Local audience reach
The service gives businesses an opportunity to build recognition among people living, working, shopping, travelling around Milton Keynes and the surrounding areas.
Memorable advertising
The combination of movement, digital colour and a highly visible rooftop position helps campaigns stand out in busy environments.
Who can advertise ?
Digital rooftop taxi advertising can support:
- Local and national businesses
- Retailers and shopping destinations
- Restaurants, cafés and hospitality venues
- Property developers and estate agents
- Professional service providers
- Entertainment and leisure businesses
- Events, festivals and exhibitions
- Charities and community organisations
- Recruitment campaigns
- Tourism and visitor attractions
- Public-information campaigns
- Product launches and special offers
Technical capabilities
The rooftop advertising units feature:
- Double-sided digital LED displays
- Approximate display area of 960 mm × 320 mm per side
- High-brightness outdoor LED technology
- High refresh rate for smooth digital content
- Automatic brightness adjustment
- 4G and Wi-Fi connectivity
- GPS and location-based functionality
- Remote campaign distribution
- Campaign scheduling and screen monitoring
- Weather-resistant construction
- Wide viewing angles
- Support for static and animated advertising content
Some advanced functionality may depend on the final campaign package and network configuration.
More than taxi advertising
As a television station and media company, MKC TV can offer more than screen space alone.
Campaigns can potentially be combined with:
- MKC TV television advertising
- Social media promotion
- Promotional video production
- Business interviews
- Event coverage
- Website exposure
- Sponsorship opportunities
- Wider multimedia advertising campaigns
This allows advertisers to create a coordinated campaign that reaches audiences on the street, on television, online and across social media..
How it works
- Contact MKC TV with your campaign requirements.
- Tell us what you want to promote, your preferred campaign dates and your intended audience.
- We will discuss availability and recommend a suitable campaign.
- Supply your completed advertising artwork or ask MKC TV about creative support.
- Once approved, your campaign is scheduled and distributed to the digital rooftop screens.
- Your advertising begins travelling throughout the designated operating areas.
Put Your Business in Motion
Take your advertising beyond a traditional fixed billboard and put your message directly onto the streets of Milton Keynes.
All advertising on Herfleet’s digital rooftop taxi screens is booked exclusively through MKC TV.